Personal Information
Suganya Subramanian

RVS College of arts and science, RVS Institute of Management Studies and Research, Bharathiar University, Coimbatore, Tamilnadu, India

Suganya Subramanian
Educations
From 07/2008 to 09/2014, Doctorate , India
Work Experiences
From 04/2004 to 06/2006, Assistant Professor , Dr.G.R DAMODARAN College of Science , Coimbatore
From 06/2006 to 05/2014, Assistant Professor , Coimbatore Institute of Management and Technology , Coimbatore
From 06/2014 to 05/2016, Associate Professor , PSGR Krishnammal College for women
From 07/2016 to Till date, Associate Professor , KV Institute of Management and Information Studies
Projects
From 10/2008 to 10/2015, UGC MINOR RESEARCH PROJECT , Brand awareness for personal care products in Tamilnadu
Speciality
Marketing
Business Management
Book
Nil
Journal Articles
Published an article entitled “Global Retailing Industry” in the book “Global Marketing Strategies and Practices, published by Agasthiar Publications, Trichy, October 2010.
Published an article entitled “Buying Behaviour of women for personal care products in Coimbatore District” in the International Journal of Business and Management”, Volume III, Issue VI ,June 2015, ISSN NO:2321-8916.
 Published an article entitled “Retailers perception on sales promotion for beauty and personal care products” in the International Journal of Business and Management”, Volume III, Issue VIII , August 2015, ISSN NO:2321-8916.
 Published an article entitled “Competitive advantage for Business Sustenance” in the International Journal of Research in Management” Issue 6 , Volume 1 , January 2016, ISSN NO:2249-5908, Impact factor:3.14.
 Presented and published a paper entitled “Creating and Sustaining Competitive Advantage in Business” in a two day National conference in PSGIM on 20.11.2015 and 21.11.2015.
 Published an article entitled “Impact of Celebrity endorsements on Brand image”, in the International Journal of Research in Management” Issue 6, Volume 3, April –May 2016 ISSN NO:2249-5908, Impact factor:3.14.
 Published an article entitled “An insight of the e- business in the present scenario” in the International Journal of Research in Management” Issue 6 , Volume 6 , November 2016, ISSN NO:2249-5908, Impact factor:3.14.
 Published an article entitled “Women Entrepreneurship in India”, in the International Journal of Research in Management” Issue 7, Volume 1, January2017, ISSN NO:2249-5908, Impact factor:3.14.
Conference Papers
on Re- Inventing Marketing - Strategic Marketing in a Competitive Environment conducted by Pricol Academy of Excellence on January 2006.
Value addition in Management Education :Case method of teaching” conducted by Coimbatore Institute of Management and Technology” on 23.10.2009 and 24.10.2009.
Functional Innovation” conducted by the Dr. G.R.Damodaran College of Science on 10.03.2012.
“(W)Innovative Idea for Innovative Product contest as a part of the Fourth Edition of “Teachers day celebration” organized by CII, Coimbatore Zone, in September 2015.
Honors and Awards
 Organised a One day Faculty Development Programme on “Redefining Marketing in the Dynamic Business Scenario” on 5th November 2015 in GRG School of Management Studies.
 As the Co-ordinator of the Internal Quality Assurance Cell (IQAC) in CIMAT always focused to achieve the primary aim of IQAC.
the Co-ordinator of the Internal Quality Assurance Cell (IQAC) organized One day National Seminar on “Quality Improvement and Sustenance in Higher Education” sponsored by NAAC on 25.04.14.
Expert Committee member of the Research Circle of Coimbatore Institute of Management and Technology
 Organised a National Conference on the topic “Smarter Management Practices” on 04.05.2017.
Invited Talks
“Smarter Management Practices” on 04.05.2017 , KV Institute of Management and Information Studies
ADDRESS
Science Publishing Group
1 Rockefeller Plaza,
10th and 11th Floors,
New York, NY 10020
U.S.A.
Tel: (001)347-983-5186