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Despite not being sufficiently enlightened, the subject of entrepreneurship has different theoretical contributions and practical experiences that have contributed to create a body of knowledge in this field. The review of various documents has allowed highlighting important aspects in the definition of entrepreneurship, with emphasis on the entrepreneurial process of young university graduates in rural Cuban communities, the differentiation of their entrepreneurial activity at the territorial level and the study of the contribution that these young people can make. Make the country's economy and its contribution to sustainable development, which is the central objective of this work. With respect to the different perspectives with which the study of entrepreneurship can be approached from a specific socio-cultural environment, this research analyzes the impact that the presence of certain socio-cultural factors could have on the entrepreneurial activity of the young university graduates in rural Cuban communities.