Personal Information
Pongsiri Kamkankaew

The British Institute of Applied Learning, Chiangmai, Sansai, Thailand

Pongsiri Kamkankaew
Educations
From 2013 to 2016, Doctoral of Business Administration , North – Chiang Mai University, Chiang Mai Thailand
From 2010 to 2012, Master of Business Administration, Excellence Pass Thesis , Payap University, Chiang Mai Thailand
From 2006 to 2010, Bachelor of Arts in Germen (Second Class Honors) , Payap University, Chiang Mai Thailand
Work Experiences
From 2012 to 2013, Full – time Lecturer of Marketing , Santapol Collage, Udonthani Thailand
From 2012 to 2013, Part – time Lecturer of Marketing , Udonthani Rajabhat University, Udonthani Thailand
From 2014 to 2017, Part – time Lecturer of M.B.A. Program , Maejo University, Chiang Mai Thailand
From 2014 to 2017, Special Lectures for the Master Student in Marketing Program , Khon Kaen University, Khon Kaen Thailand
From 2015 to 2017, Full – time Lecturer of Pearson BTEC Level 5 HND , The British Institute of Applied Learning, Thailand
Speciality
Marketing Management, Brand Management, Brand Equity Measurement, Development of Marketing Research Instrument and Qualitative Marketing Research
Journal Articles
Pongsiri Kamkamkaew.“The Broken – Hearted Song: the Projection of Violence on Woman to Woman”. Payap University Journal, 22(1):163-180.
Presenting “The Survey of Tendency and Motivation for Studying German to Speakers of Other Languages at Dara Academy, Chiang Mai”. Poster. Maejo University Phrae Campus National Symposium. On September, 1-2, 2011.
Presenting “Measuring Customer – Based Brand Equity of Pepsi in Mueang District, Chiang Mai Province”. Payap University Symposium. February, 17, 2012.
Presenting “The Factor Analysis of Customer – Based Brand Equity of the Black Carbonated Beverage Industry in Mueang District, Chiang Mai Province” Advances in Khon Kaen University, Nongkhai Campus. August, 30 – 31, 2012.
Presenting “The Customer Perception toward Brand Equity of the Local Coffee Bar in Chiang Mai Province”. Present with Tatikul Chaiwun (D.B.A.). Advances in Dhurakij Pundit University. October, 12, 2012.
Presenting “The Effect of Customer – Based Brand Equity Components on Purchase Intention of the Mingmitr Local Coffee Bars in Chiang Mai Province”. Advances in Faculty of Commerce and Accountancy, Thammasat University. October, 13, 2012
Presenting “The Trail of Learner: Understanding from a Marketing Perspective”. Advances in the first National Symposium on Education 2013, Faculty of Education, Vongchavalitkul University, Nakorn Ratchasima Province. October, 12-13, 2013.
Presenting “Multi-dimension for Customer-Based Brand Equity: the Empirical Study of Local Coffee Bar in Chiang Mai” Advances in International Conference on Business & Industrial Research (ICBIR2014) on 15 – 16 May 2014, Thai-Nichi Institute of Technology, Bangkok, Thailand
Presenting “The Corporate Brand Scorecard Building” Advances in the first National Conference of Science and Technology North-Chiang Mai University on 23 May 2014, The Empress Chiang Mai Hotel.
Presenting “The State of the Art of Brand Equity Conception in Thailand: an Empirical Study from a Documentary Research” Advances the International Conference on Creative Management 2014, University of Payao.
Pongsiri Kamkankaew. “The Life History of the Consumer: Introductory Proposition for Marketing Research”. Srinakharinwirot Business Journal, 5(1):138-150.
Presenting “Brand Awareness for local Coffee Bars in Chiang Mai” Advances in the first National and International Conference on Administration and Management on 30 January 2015, Bangkok, Thailand.
Presenting “Employee Based Brand Equity Element of the British International School of Krabi: Grounded Theory” Advances in the fourth Conference of Business Management, Maejo University, Thailand.
Presenting “The Life History of Single Mother and Compensatory Consumption: a case study of One Single Mother in Chiang Mai” Advances in the second National Conference of Science and Technology North-Chiang Mai University on 24 May 2014, The Empress Chiang Mai Hotel.
Presenting “The Confirmatory Factor Analysis of Brand Trust: the empirical Study from online tickets buying of low cost airline in Thailand ”Advances in the Business Management Research Conference on 27 September 2015, Chiang Mai University, Thailand.
Presenting “Developing Conceptual Framework for Casual Relationship of Customer-Based Brand Equity of Stand – Alone Drugstore in Thailand” Advances in the fourth ASEAN Conference on Humanities and Social Sciences on 11-13 February 2016, Siem Reap, Cambodia.
Presenting “Bridging the Research Gap of Brand Equity Scale Development: Viewed Through Documentary for Adoption in Thai Context” Advances in the Third International Conference on Language, Education, Humanities and Innovation on 30 April 2016, Kuala Lumpur, Malaysia.
Pongsiri Kamkamkaew. (2016). “Brand Association for Local Brand Coffee Bars Entrepreneur in Chiang Mai”. Journal of Management Sciences, 3(1): 27-40.
Pongsiri Kamkamkaew; Phithagorn Thanitbenjasith; Suteera Sribenjachote. (2016).“How Contribute Strategic Corporate Brand Management Model?: Thai SMEs Context”. Global Journal of Business, Economics and Management: Current Issues, 6(2): 53-60.
Pongsiri Kamkamkaew. “Strategic Brand Management for Small Enterprise: a case study on Small Restaurant in Lampang, Thailand”. International Journal of Social Science and Economic Research, 2(4): 3017-3023.
Honors and Awards
Paper Title “The Confirmatory Factor Analysis of Brand Trust: the empirical Study from online tickets buying of low cost airline in Thailand” Best Paper Awarded by the Business Management Research Conference on 27 September 2015, Chiang Mai University, Thailand.
ADDRESS
Science Publishing Group
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U.S.A.
Tel: (001)347-688-8931