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Awareness and Perception Analysis of Small Medium Enterprise and Start-up Towards FinTech Instruments: Crowdfunding and Peer-to-Peer Lending in Malaysia
International Journal of Finance and Banking Research
Volume 4, Issue 1, February 2018, Pages: 13-24
Received: Jan. 31, 2018; Accepted: Feb. 16, 2018; Published: Mar. 19, 2018
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Nasrul Hakim Ghazali, Graduate School of Engineering Management, Shibaura Institute of Technology, Tokyo, Japan
Takashi Yasuoka, Graduate School of Engineering Management, Shibaura Institute of Technology, Tokyo, Japan
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This study aims to analyze the awareness and perception of Malaysian Small Medium Enterprises and start-ups on the existence of alternatives financing channels such as Peer-to-Peer lending and crowdfunding in supporting the growth and expansion of their business in the future. Results indicate that, at present, the level of awareness of most respondents is still insufficient on Peer-to-Peer lending and crowdfunding as alternative financing instruments. However, based on the perception results, a majority of them have a slightly positive response or perception to the development of FinTech. These results suggest that there is a need and opportunity to raise awareness among Small Medium Enterprises and start-ups by authorized government related body.
Awareness, Perception, FinTech, Alternative Financing Instrument, SME, Malaysia
To cite this article
Nasrul Hakim Ghazali, Takashi Yasuoka, Awareness and Perception Analysis of Small Medium Enterprise and Start-up Towards FinTech Instruments: Crowdfunding and Peer-to-Peer Lending in Malaysia, International Journal of Finance and Banking Research. Vol. 4, No. 1, 2018, pp. 13-24. doi: 10.11648/j.ijfbr.20180401.12
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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