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Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review
International Journal of Finance and Banking Research
Volume 2, Issue 1, February 2016, Pages: 18-23
Received: Jan. 9, 2016; Accepted: Jan. 14, 2016; Published: Mar. 1, 2016
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Author
Khayruzzaman , Graduate School of Business, University Kebangsaan Malaysia, Kuala Lumpur, Malaysia
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Abstract
Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products.
Keywords
Religiosity, Buying Behavior, Financial Products
To cite this article
Khayruzzaman , Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review, International Journal of Finance and Banking Research. Vol. 2, No. 1, 2016, pp. 18-23. doi: 10.11648/j.ijfbr.20160201.14
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Copyright © 2016 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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