International Journal of Applied Linguistics and Translation
Volume 5, Issue 1, March 2019, Pages: 15-20
Received: Apr. 5, 2019;
Accepted: May 29, 2019;
Published: Jun. 12, 2019
Views 162 Downloads 16
Rufus Karani Munyua, Centre for Translation and Interpretation, University of Nairobi, Nairobi, Kenya
Tom Olali, Department of Kiswahili, University of Nairobi, Nairobi, Kenya
Computer software and the Internet has now become a worldwide commodity and unlike before when the market was limited to major languages such as English, it has now grown to include even smaller languages such as Kiswahili. This has been made possible through translation and localization of software products and Applications so that firstly, people can access those products and Applications in the language that they understand better and secondly, the products and sites are packaged in the form that is acceptable by the target culture. In order to deliver properly localized products and Applications, the role of the localization translator as an expert in linguistic and cultural mediation is crucial. This paper looks at perspectives and strategies employed by localizers to localize some of Google software products and Internet sites. This is done from the point of view of Translation Studies and particularly from the communicative-functional approach to translation. The paper looks into the linguistic, mechanical, cultural and other translatorial dimensions to translations that play out to facilitate the communicative function of Google’s software products that have been localized in Kiswahili.
Rufus Karani Munyua,
Analyzing the Perspectives and Strategies in Localizing Software in Kiswahili, International Journal of Applied Linguistics and Translation.
Vol. 5, No. 1,
2019, pp. 15-20.
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Aulia, D. The Application of Translation Strategies to Cope With Equivalence Problems in Translating Texts. Translation Journal, volume 1, No. 2252 ‐ 4797. pp. 1-7, November, 2012.
Austermuhl, F. Electronic Tools for Translators. New York: Routledge, 2014. Google books. Web. 16 Mar. 2018. taylorfrancis.com.
Dennis, G.; Zhang, P. Human-Computer Interaction and Management Information Systems: Applications. Armonk, NY, USA: M. E. Sharpe, Inc, 2006. Google books books. Web. 10 June 2017. google.com.
Esselink, B. A Practical Guide to Software Localization. Amsterdam: John Benjamins, 2001. Google books. Web. 16 Mar. 2018. taylorfrancis.com.
Hariyanto, S. The Implication of Culture on Translation and Practise. Bistec, 2000 Volume 8, Number 10, pp 119-126. Web 20 March 2015. http://www.accurapid.com.
Hines, C. Localization: A Global Manifesto. London: Routledge, 2013. Google books. Web. 12 May 2018. taylorfrancis.com
Ivir, Vladimir. "Formal correspondence vs. translation equivalence revisited." Poetics Today 2. 4 (1981): 51-59.
Jakobson, R. "On Linguistic Aspects of Translation," in: RA Brower, ed., On Translation (Cambridge, Mass.: Harvard UP), pp 232-239. 1959. Google books. Web. 15 Feb. 2018. taylorfrancis.com.
Janssens, Maddy, José Lambert, and Chris Steyaert. "Developing language strategies for international companies: the contribution of translation studies." Journal of World Business 39. 4 (2004): 414-430.
Karani, R. Challenges of Neologization on the Internet, Unpublished.
Liubinienė, Vilmantė, and Indrė Mykolaitytė. "Linguistic and cultural adaptation of English websites into Lithuanian." Kalbų studijos 10 (2007): 17-52.
Molina, Lucía, and Amparo Hurtado Albir. "Translation techniques revisited: A dynamic and functionalist approach." Meta: Journal des Traducteurs/Meta: Translators' Journal 47. 4 (2002): 498-512.
Newmark, Peter. A textbook of translation. Vol. 66. New York: Prentice Hall, 1988.
Nida, Eugene A. "Science of translation." Language (1969): 483-498.
Nida, Eugene Albert. Toward a science of translating: with special reference to principles and procedures involved in Bible translating. Brill Archive, 1964.
Nord, Christiane. Translating as a purposeful activity: Functionalist approaches explained. Routledge, 2014.
Olali, Tom. "Using Idiomatic Expressions as Rhetoric: A Strategy Towards Acculturation by Kenyan Students in China." International Journal of Education Research 2. 3 (2014).
Oxford Dictionaries, Aug. 2013. Web. 24 Sept. 2017.
Šarčević, Susan. "Translation of culture-bound terms in laws." Multilingua-Journal of Cross-Cultural and Interlanguage Communication 4. 3 (1985): 127-134.
Tietze, S. International management and language. London: Routledge, 2008. Google books, Web. 12 April. 2018. Taylorfrancis. com.