Creating Shared Value at Dutch-Bangla Bank Limited in Bangladesh
American Journal of Theoretical and Applied Business
Volume 3, Issue 3, September 2017, Pages: 54-63
Received: Aug. 30, 2017; Accepted: Sep. 15, 2017; Published: Oct. 17, 2017
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Md. Rabiul Islam, Department of Humanities, Rajshahi University of Engineering & Technology (RUET), Rajshahi, Bangladesh
Md. Tahidur Rahman, Department of Business Administration, EXIM Bank Agricultural University Bangladesh, Chapainawabganj, Bangladesh
Syed Zabid Hossain, Department of Accounting and Information Systems, University of Rajshahi, Rajshahi, Bangladesh
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The Creating Shared Value (CSV) concept (creating business value through creating social value by addressing societal unmet needs and challenges) has been appeared as a new way of doing responsible business in the world and formed the core of recent business research. The study strives to investigate reflective insights into the Porter and Kramer’s CSV concept taking evidence from Dutch-Bangla Bank Limited (DBBL) in Bangladesh. The results show that DBBL has been creating shared value through its innovative products and services like mobile financial services, school banking, and agricultural, SME and environment friendly banking. The results also indicate that DBBL has been creating shared value along the three areas of Porter and Kramer’s CSV concept but mostly through reconceiving products and services, and redefining value chain to improve productivity. Taken as a whole, DBBL has been sharing its CSV with different stakeholders for mutual benefits.
Banking on Shared Value, Banking Sector, Corporate Social Responsibility (CSR), Creating Shared Value (CSV), Shared Value
To cite this article
Md. Rabiul Islam, Md. Tahidur Rahman, Syed Zabid Hossain, Creating Shared Value at Dutch-Bangla Bank Limited in Bangladesh, American Journal of Theoretical and Applied Business. Vol. 3, No. 3, 2017, pp. 54-63. doi: 10.11648/j.ajtab.20170303.13
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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