American Journal of Theoretical and Applied Business
Volume 3, Issue 3, September 2017, Pages: 54-63
Received: Aug. 30, 2017;
Accepted: Sep. 15, 2017;
Published: Oct. 17, 2017
Views 1869 Downloads 114
Md. Rabiul Islam, Department of Humanities, Rajshahi University of Engineering & Technology (RUET), Rajshahi, Bangladesh
Md. Tahidur Rahman, Department of Business Administration, EXIM Bank Agricultural University Bangladesh, Chapainawabganj, Bangladesh
Syed Zabid Hossain, Department of Accounting and Information Systems, University of Rajshahi, Rajshahi, Bangladesh
The Creating Shared Value (CSV) concept (creating business value through creating social value by addressing societal unmet needs and challenges) has been appeared as a new way of doing responsible business in the world and formed the core of recent business research. The study strives to investigate reflective insights into the Porter and Kramer’s CSV concept taking evidence from Dutch-Bangla Bank Limited (DBBL) in Bangladesh. The results show that DBBL has been creating shared value through its innovative products and services like mobile financial services, school banking, and agricultural, SME and environment friendly banking. The results also indicate that DBBL has been creating shared value along the three areas of Porter and Kramer’s CSV concept but mostly through reconceiving products and services, and redefining value chain to improve productivity. Taken as a whole, DBBL has been sharing its CSV with different stakeholders for mutual benefits.
Md. Rabiul Islam,
Md. Tahidur Rahman,
Syed Zabid Hossain,
Creating Shared Value at Dutch-Bangla Bank Limited in Bangladesh, American Journal of Theoretical and Applied Business.
Vol. 3, No. 3,
2017, pp. 54-63.
Porter, M. E., & Kramer, M. R. (December 2006). Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility, Harvard Business Review, 84(12), 1-15. http://classes.uleth.ca/200803/mgt3031d/ Porter%20&%20Kramer%20HBR.pdf.
Porter, M. E., & Kramer, M. R. (January-February 2011). The Big Idea: Creating Shared Value; How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth, Harvard Business Review, 1-17. https://businessethics.qwriting.qc.cuny.edu/files/2012/01/Porter Kramer.pdf
Bockstette, V. & Stamp, M. (2011). Creating Shared Value: A How-to Guide for the New Corporate (R) Evolution. FSG, 1-26. https://sharedvalue.org/sites/ default/ files/resource-files/Shared_Value _Guide.pdf.
Pfitzer, M., Bockstette, V., & Stamp, M.(September 2013).Innovating for Shared Value: Companies that Deliver both Social Benefit and Business Value Rely on Five Mutually Reinforcing Elements, Harvard Business Review, 1-10. http://www.philoma.org/docs/2013_2014_ Valeur_actionnariale_a_partagee/Pfitzer_and_co_-_HBR_-_Innovating_for_shared_value.pdf.
Porter, M. E., Hills, G., Pfitzer, M., Patscheke, S. & Hawkins, E. (2012). Measuring Shared Value: How to Unlock Value by Linking Social and Business Results. FSG, 1-15. http://www.fsg.org/tabid/191/ ArticleId/ 740/ Default.aspx?srpush=true.
Maltz, E., Thompson, F., & Ringold, D. J. (2011). Assessing and Maximizing Corporate Social Initiatives: A Strategic View of Corporate Social Responsibility, Journal of Public Affairs, 11(4), 344-52. doi:10.1002/pa.384.
Waddock, S. (2008). Building a New Institutional Infrastructure for Corporate Responsibility, Academy of Management Perspectives, 22(3), 87-108. doi:10.5465/amp.2008.3458 7997.
Carroll, A. B. (1999). Corporate Social Responsibility: Evolution of a Definitional Construct, Business & Society, 38(3), 268-95. doi:10.1177/000765039903800303.
Hart, S. L., & Milstein, M. B. (2003). Creating Sustainable Value, Academy of Management Executive, 17(2), 56-67. doi:10.5465 /ame.2003.10025194.
Aru, S. & Waldenström, L. (2014). Shared Value Creation – for a Profitable Business and Healthy Society: A Multiple Case Study of Swedish SMEs (Master's Thesis). http://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=4587025&fileOId=4587032.
Porter, M. E., & Kramer, M. R. (December 2002). The Competitive Advantage of Corporate Philanthropy, Harvard Business Review, 1-16. https://sharedvalue.org/sites/default/files/resource-files/Competitive_ Advantage.pdf.
Aakhus, M. & Bzdak, M. (2012). Revisiting the Role of “Shared Value” in the Business-Society Relationship, Business and Professional Ethics Journal, 31(2), 231-46.doi:10.5840/bpej201231211.
Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2014). Contesting the Value of “Creating Shared Value, California Management Review, 56(2), 130-53. doi: 10.1525/cmr.2014.56.2.130.
Dembek, K., Singh, P. & Bhakoo, V. (2015). Literature Review of Shared Value: A Theoretical Concept or a Management Buzzword? Journal of Business Ethics, 137(2), 231-67.doi: 10.1007/s10551-015-2554-z.
Beschorner, T. (2013). Creating Shared Value: The One-Trick Pony Approach, Business Ethics Journal Review, 106-12. doi:10.12747/bejr2013.01.17.
Williams, R., & Hayes, J. (January 2013). Literature Review: Seminal Papers on ‘Shared value, Oxford Policy Management, 1-27. https://assets.publishing.service.gov.uk/media/57a08a47e5274a31e0000502 /Literature_review_seminal_papers_on_shared_value.pdf.
Lapiņa, I., Borkus, I., & Stariņeca, O. (2012). Corporate Social Responsibility and Creating Shared Value: Case of Latvia. World Academy of Science, Engineering and Technology, 6, 1605-1611. http://waset.org/publications/7540/corporate-social-responsibility-and-creatingshared-value-case-of-latvia.
Moore, C. (May 14, 2014). Corporate Social Responsibility and Creating Shared Value: What’s the Difference? http://www.heifer.org/ partners/corporate-partners/index.html
Bockstette, V., Pfitzer, M., Smith, D., Bhavaraju, N., Priestley, C., & Bhatt, A. (n.d.). Banking on shared value: How banks profit by rethinking their purpose. https://sharedvalue.org/sites/default/files/resourcefiles/FSG_Banking%20on%20 Shared%20Value_0.pdf.
Dhaka Stock Exchange Limited (DSE), Listed Companies, Dutch-Bangla Bank, http://www.dsebd.org/displayCompany.php?name= DUTCHBANGLA.
Dutch-Bangla Bank Limited (DBBL) Annual Reports 2011-2015, Dhaka, Bangladesh.
Rabiul Islam, M. (2017). Banking on Shared Value: A Study on Private Commercial Banks in Bangladesh (PhD diss.). Institute of Bangladesh Studies, University of Rajshahi, Bangladesh.