Journal of Business and Economic Development
Volume 4, Issue 3, September 2019, Pages: 97-106
Received: Jan. 9, 2019;
Accepted: Jul. 25, 2019;
Published: Sep. 16, 2019
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Aline AL AM, Department of Management, Faculty of Economics and Business Administration, Lebanese University, Third Branch, Lebanon
This paper aims to investigate the role of trust and culture in buyer-supplier relationships by exploring the drivers behind the ethical practices in the Lebanese food industry. Based on the literature review, supply chain management, business ethics, trust, culture and link between them and ethics, were identified as key elements in building a deep literature to be compared with what is found in Lebanon. A theoretical structure is shown, representing the role of trust and culture as a moderator between the drivers that are identified and the ethical practices. The research sample included four managers from four different companies distributed across all Lebanon. The data analysis showed that ethics in Lebanon started to play a vital role in the success of the four companies leading as well to customers’ loyalty. The findings provided support and new results in implementing ethics in the Lebanese food industry.
Aline AL AM,
The Role of Trust and Culture in the Lebanese Supply Chain Food Industry, Journal of Business and Economic Development.
Vol. 4, No. 3,
2019, pp. 97-106.
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