Investigation and Analysis on the Influencing Factors of College Students' Entrepreneurial Intention
Teacher Education and Curriculum Studies
Volume 5, Issue 3, September 2020, Pages: 108-113
Received: Jul. 11, 2020; Accepted: Jul. 27, 2020; Published: Aug. 5, 2020
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Kangli Liao, Accounting College, Jiujiang University, Jiujiang City, China
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College students are full of entrepreneurial passion and possess entrepreneurial knowledge reserve and potential. In order to understand the basic situation of College Students' entrepreneurial intention in detail, this paper adopts the research method of questionnaire survey, taking Jiujiang University Students as the survey object, and makes an empirical analysis on the influencing factors of College Students' entrepreneurial intention. The results show that the overall level of College Students' entrepreneurial willingness is high, but the proportion of entrepreneurial practice is low. Male students have higher entrepreneurial willingness than female students. College students with different professional backgrounds have different entrepreneurial intentions. Entrepreneurship education has a positive effect on the promotion of entrepreneurial willingness. The current entrepreneurial activities are mainly survival oriented entrepreneurship, with intellectual property as the main entrepreneurship The proportion of business model innovation is low. In order to further enhance the entrepreneurial willingness of college students and realize the transformation from entrepreneurial intention to entrepreneurial action, universities, government and society should work together: colleges and universities should strengthen entrepreneurship education and improve the effectiveness of entrepreneurship services; the government should strengthen the publicity and implementation of relevant policies; the whole society should establish a public opinion environment that encourages entrepreneurship and tolerates failure.
Entrepreneurial Willingness, College Students, Entrepreneurship Education
To cite this article
Kangli Liao, Investigation and Analysis on the Influencing Factors of College Students' Entrepreneurial Intention, Teacher Education and Curriculum Studies. Vol. 5, No. 3, 2020, pp. 108-113. doi: 10.11648/j.tecs.20200503.19
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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