Economics of Rural Livelihoods: A Case Study of Bitter Kola Marketing in Akwa Ibom State, Nigeria
American Journal of Agriculture and Forestry
Volume 3, Issue 6, November 2015, Pages: 260-263
Received: Nov. 8, 2015; Accepted: Nov. 18, 2015; Published: Dec. 7, 2015
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Authors
Asa Ubong Andem, Department of Agricultural Economics and Extension, University of Uyo, Uyo, Akwa Ibom State, Nigeria
Daniel Enwongo Aniedi, Department of Agricultural Economics and Extension, University of Uyo, Uyo, Akwa Ibom State, Nigeria
Ebong Effiong Okon, Department of Agricultural Economics and Extension, University of Uyo, Uyo, Akwa Ibom State, Nigeria
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Abstract
The study examined the economics of bitter kola marketing in rural areas of Akwa Ibom State, Nigeria. A sample size of 120 bitter kola marketers was selected for the study using a two-stage sampling procedure. Data obtained were analysed using descriptive statistics and budgeting technique. Findings reveal that 61.7% of the respondents were females with an average age of 37 years; 58.3% were married and 85% had formal education. The average household size of the respondents comprised of six persons and their average years of bitter kola marketing experience was also six years. Budgetary analysis indicated the bitter kola marketing in the study area is profitable with a marketing efficiency of 135.2%. Transportation costs, poor marketing channels, price fluctuation, perishability and seasonality of the product were the most severe constraints to bitter kola marketing faced by the respondents. -Findings recommend, among others, that the Government (State and Local Government) endeavour to provide basic infrastructure such as good road networks in the rural areas of the state since high cost of transportation was the most severe constraint to bitter kola marketing in the study area.
Keywords
Bitter Kola, Marketing, Rural Areas, Akwa Ibom State
To cite this article
Asa Ubong Andem, Daniel Enwongo Aniedi, Ebong Effiong Okon, Economics of Rural Livelihoods: A Case Study of Bitter Kola Marketing in Akwa Ibom State, Nigeria, American Journal of Agriculture and Forestry. Vol. 3, No. 6, 2015, pp. 260-263. doi: 10.11648/j.ajaf.20150306.13
Copyright
Copyright © 2015 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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