Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities
International Journal of Education, Culture and Society
Volume 3, Issue 2, April 2018, Pages: 34-41
Received: Nov. 14, 2016;
Accepted: Nov. 29, 2016;
Published: Jun. 13, 2018
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Shaogang Liao, School of Public Finance and Public Administration, Jiangxi University of Finance and Economics, Nanchang, China
Junjie Ji, School of Public Finance and Public Administration, Jiangxi University of Finance and Economics, Nanchang, China
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College student’s entrepreneurial motivation determines their entrepreneurial behavior, and affects the school's management strategy. The investigation study of six Universities and Literature Search shows that College student’s entrepreneurial motivation is diverse. There are seven motivations, and their weight from high to low are individual development (21.25%), infusing entrepreneurial culture (16.61%), increasing income (14.21%), play major advantage (14%), utilizing family resources (13.30%), improve the quality of employment (13.21%) and entertainment (7.41%). According to it, we could inductive the major and minor motivation of Chinese college students' entrepreneurship, and construct the multiple motivation model. The students entrepreneurial behavior is different from the characteristics of social groups, such as non utilitarian consciousness, awareness of quality improvement is bright, easily affected by the external environment, business resources and business channel is narrow, etc. So we can put forward the suggestions on the classification of entrepreneurship education in colleges.
Entrepreneurial Motivation, Chinese College Student, Entrepreneurship Education, Entrepreneurial Talent
To cite this article
Research on Chinese College Students’ Start Up Business: Multiple Motivation, Behaviour Characteristics and Management Policy——Based on the Investigations of Six Universities, International Journal of Education, Culture and Society.
Vol. 3, No. 2,
2018, pp. 34-41.
Copyright © 2018 Authors retain the copyright of this article.
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