Multimodality, Intertextuality and Carnivalism in the Fox and Gangnam Style as Gateways to Media Literacy
Humanities and Social Sciences
Volume 4, Issue 2, March 2016, Pages: 53-59
Received: May 4, 2016; Published: May 5, 2016
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Author
Eivind H. Karlsson, Oslo and Akershus University College of Applied Sciences, Faculty of Education and International Studies, Institute of Early Childhood Education, Oslo, Norway
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Abstract
The essay aims to explain the viral dissemination of the Youtube videos “Gangnam Style” (2012) and “The Fox” (2013). The videos are treated as examples of the genre novelty songs. The method of the study is a close reading, focusing mainly on multimodality, intertextuality and carnivalism. The result of the analysis is identification of a number of coinciding elements in the two videos. The analysis also identifies a number of elements that demonstrate how the textual elements of the videos relate them to the properties of the new media, Web.2. In concluding, the essay argues that these videos are relevant as a common ground for school activities that aim to support the formation of the self of children in today’s media reality.
Keywords
Media Literacy, Multimodality, Intertextuality, novelty song, Viral, Carnivalism, Cosmopolite
To cite this article
Eivind H. Karlsson, Multimodality, Intertextuality and Carnivalism in the Fox and Gangnam Style as Gateways to Media Literacy, Humanities and Social Sciences. Vol. 4, No. 2, 2016, pp. 53-59. doi: 10.11648/j.hss.20160402.16
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