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The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand
Social Sciences
Volume 9, Issue 3, June 2020, Pages: 77-81
Received: May 6, 2020; Accepted: Jun. 2, 2020; Published: Jun. 8, 2020
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Author
Noppadol Dharawanij, Tourism and Hospitality Program, College of Tourism and Hospitality, Rangsit University, Pathumthani, Thailand
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Abstract
The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management.
Keywords
Cultural Tourism, Heritage Sites Tourism, Ethnic Group of People Conservation
To cite this article
Noppadol Dharawanij, The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand, Social Sciences. Vol. 9, No. 3, 2020, pp. 77-81. doi: 10.11648/j.ss.20200903.13
Copyright
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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