Volume 9, Issue 1, February 2020, Pages: 32-39
Received: Jan. 11, 2020;
Accepted: Feb. 3, 2020;
Published: Feb. 11, 2020
Views 414 Downloads 144
Emmanuel Abeku Essel, Department of Public Administration, National University of Public Service, Budapest, Hungary
It is an undeniable fact that in recent years internet usage has increased in the area of information dissemination in Ghana. Indeed, when the roll call is made Ghana would not be found wanting on the league of African countries with internet penetration and social media usage. According to Ramamohanarao et al, (2007), interment usage has become one of the easiest tools for seeking information and the fastest for that matter in communicating with friends and loved ones. Due to the comparative advantage, social media has over traditional media, it has become a means by which many are using it to reach their targeted audience at the shortest possible time. The study investigates how some selected supporters of the two major political parties in Ghana, the New Patriotic Party (NPP) and the National Democratic Congress (NDC) use social media platforms to campaign for and to woo potential voters for their respective parties. The study was undertaken as desk research and the research relied on secondary sources with particular reference to posts of some supporters of the two leading parties in Ghana, who have all in the last two to three decades have had the opportunity of ruling in the country ever since the country returned to democratic rule. The results revealed that indeed supporters of the two major political parties through social media with particular reference to Facebook use the internet to both propagate the ideologies and philosophies of their political parties, making social media a vital platform for campaigning and also allowing the Ghanaian populace to participate in political activities.
Emmanuel Abeku Essel,
Using Social Media to Campaign: Are Ghanaian Political Parties Getting It Right, Social Sciences.
Vol. 9, No. 1,
2020, pp. 32-39.
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Africa Internet Users, 2019 Population and Facebook Statistics. (n.d.). Retrieved December 27, 2019, from https://www.internetworldstats.com/stats1.htm
Ahmad, T., Alvi, A., & Ittefaq, M. (2019). The Use of Social Media on Political Participation Among University Students: An Analysis of Survey Results From Rural Pakistan. SAGE Open, 9 (3), 215824401986448. doi: 10.1177/2158244019864484
Bockstette, C. (2010). Terrorist exploit information technologies. Use of Strategic Communication Calls for United Response. CONCORDIAM, 1 (3).
Boyd, D. M., & Ellison, N. B. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13 (1), 210-230.
Clement, J. (2019, August 14). Number of social media users worldwide 2010-2021. Retrieved December 27, 2019, from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
Clement, J. (2019, November 21). Global social media ranking 2019. Retrieved December 27, 2019, from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Eysenbach, G. (2008). Medicine Social Networking, Collaboration, Participation, Apo mediation, and Openness. Journal of Medical Internet Research, 10 (3).
Friedman, T. (2007). World Is Flat A Brief History of the Twenty-first Century. Picador.
Growing intolerance of dissenting views on social media worrying - H. Kwasi Prempeh. (n.d.). Retrieved December 20, 2019, from https://www.myjoyonline.com/news/2019/December-30th/growing-intolerance-of-dissenting-views-on-social-media-worrying-h-kwasi-prempeh.php
Gruzd, A., Staves, K., & Wilk, A. (2012). Connected scholars: Examining the role of social media in research practices of faculty using the UTAUT model. Computers in Human Behavior, 28 (6), 2340–2350. doi: 10.1016/j.chb.2012.07.004
Kuss, D. J., Griffiths, M. D., & Binder, J. F. (2013). Internet addiction in students: Prevalence and risk factors. Computers in Human Behavior, 29 (3), 959–966. doi: 10.1016/j.chb.2012.12.024
Online Terrorists Prey on the Vulnerable. (2008, March 5). Retrieved December 23, 2019, from http://yaleglobal.yale.edu/content/online-terrorists-prey-vulnerable
Ramamohanarao, K., Gupta, K. K., Peng, T., & Leckie, C. (2007). The Curse of Ease of Access to the Internet. Information Systems Security Lecture Notes in Computer Science, 234–249. doi: 10.1007/978-3-540-77086-2_18
Social Media and Politics - The New Power of Political Influence. (2012, December). Retrieved December 27, 2019, from https://www.martenscentre.eu/publications/social-media-and-politics-power-political-influence
Thomas, T. L. (n.d.). Al Qaeda and the internet: The Dangers of “Cyber Planning.” Retrieved December 23, 2019, from http://7.iwar.org.uk/cyberterror/resources/cyberplanning /thomas.pdf
Weimann G., (2016) Onlineterrorists prey on the vulnerable, YaleGlobal Online, 5 March 2008 http://yaleglobal.yale.edu/content/online-terrorists-prey-vulnerable (23/12/19)