Ethnographic Study on Cultural Entrepreneurship of Banjar Ethnic Family in Indonesia
This study aims to explain the historical background of entrepreneurship culture in Banjar ethnic families in Nagara village, Palangka Raya City, Indonesia. The research design uses qualitative research with the Spradley ethnography approach. The respondents are gold and diamond entrepreneurs living in Nagara village. Data collection techniques include participant observation and in-depth interviews. The results reveal that entrepreneurship culture in Banjar ethnic family is based on their family background where they are descendants of traders, and their entrepreneurship behavior that has been passed from generation to generation through trade habits to bequeath the science and talent of trade and bequeath technical expertise. To sum up, culture that exists in the Banjar Ethnic family, particularly in regards to the entrepreneurship culture, can affect the interest of descendants to become entrepreneurs.
Luluk Tri Harinie,
Ethnographic Study on Cultural Entrepreneurship of Banjar Ethnic Family in Indonesia, Social Sciences.
Vol. 8, No. 1,
2019, pp. 22-28.
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