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A Study on the Purchase Behavior of Buying Children Mobile Phones
Psychology and Behavioral Sciences
Volume 6, Issue 1, February 2017, Pages: 9-15
Received: Oct. 29, 2016; Accepted: Nov. 24, 2016; Published: Mar. 18, 2017
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Authors
Wen-Ke Liang, Department of International Business, Southern Taiwan University of Science and Technology, Tainan, Taiwan
Yu-Han Li, Department of Applied English, Southern Taiwan University of Science and Technology, Tainan, Taiwan
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Abstract
This study is aimed to explore what factors may affect parents when they want to buy mobile phones for children, and discuss the motivation of parents on buying mobile phones for children. After understanding the purchase factors and the purchase motivation of parents, this study can attempt to know further about parents’ purchasing behavior and their purchase decision-making. The researcher of this study used in-depth interviews to interview with forty respondents which contained ten pairs of parents and children who already have a mobile phone and ten pairs of parents and children who do not have a mobile phone now. Based on the results of interviews, the primary purchase factor is the price of mobile phones. Parents think that the price of a mobile phone has to be within reasonable limits. The secondary purchase factor is the function of mobile phones. Parents hope that the functions for children to use can be as simple as possible. Besides, parents also hope that there can be some limit and learning functions for children to use. The main motivation of parents on buying mobile phones for children is the convenience of contact. Parents think that when children really have the need to use a mobile phone, they will consider buying one for children.
Keywords
Mobile Phone, Purchasing Behavior, Purchase Decision-Making
To cite this article
Wen-Ke Liang, Yu-Han Li, A Study on the Purchase Behavior of Buying Children Mobile Phones, Psychology and Behavioral Sciences. Vol. 6, No. 1, 2017, pp. 9-15. doi: 10.11648/j.pbs.20170601.12
Copyright
Copyright © 2017 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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