Discussion on Strategies of Crisis Management in University Under the Background of Social Media
Science Journal of Education
Volume 7, Issue 1, February 2019, Pages: 14-18
Received: Jan. 18, 2019; Published: Apr. 28, 2019
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Author
Xu Wenting, School of Education and Psychological Sciences, Sichuan University of Science & Engineering, Zigong, China
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Abstract
Social media plays an increasingly important role in the dissemination and response of crisis events in university. On the one hand, social media has brought positive influence to crisis management in university. On the other hand, under the environment of social media, the crisis management in the university is facing a new predicament. Take into account this, the paper begins with clarifying the connotation of crisis management in university, and discusses strategies from four aspects. Specifically, these strategies are as follows: cultivating the crisis management consciousness of university administrator, improving media literacy of university administrator, perfecting the monitoring mechanism of network public opinion and establishing the instant processing mechanism of Microblog platform. Through these strategies, it is expected to improve the ability of the university to implement crisis management under the background of social media, so as to promote the harmonious, stable and healthy development of the university.
Keywords
Social Media, Crisis Management in University, Strategy
To cite this article
Xu Wenting, Discussion on Strategies of Crisis Management in University Under the Background of Social Media, Science Journal of Education. Vol. 7, No. 1, 2019, pp. 14-18. doi: 10.11648/j.sjedu.20190701.13
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