An Empirical Study on the Customer Loyalty to Sports Goods Brand
Science Journal of Education
Volume 5, Issue 3, June 2017, Pages: 111-114
Received: Apr. 21, 2017; Published: Apr. 21, 2017
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Authors
Zhang Yu, Department of Physical Education, Dalian University of Technology, Dalian, China; State Key Laboratory of Fine Chemicals, Dalian R&D Center for Stem Cell and Tissue Engineering, Dalian University of Technology, Dalian, China
Li Pengsong, Department of Physical Education, Dalian University of Technology, Dalian, China
Cao Houwen, Department of Physical Education, Dalian University of Technology, Dalian, China
Cao Ling, Department of Physical Education, Dalian University of Technology, Dalian, China
Li Na, Dalian Medical University, Dalian, China
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Abstract
The research objective is to explore the formation mechanism of the customer loyalty to sports goods brand and improve the competitiveness of sports goods enterprises. Based on the review of relevant literatures, this paper mainly applied regression analysis method in empirical research. It concluded that the perceived quality is positively correlated with customer value and customer value is positively correlated with customer satisfaction, while customer’s satisfaction is positively correlated with customer loyalty.
Keywords
Sports Goods Brand, Customer Loyalty, Empirical Study
To cite this article
Zhang Yu, Li Pengsong, Cao Houwen, Cao Ling, Li Na, An Empirical Study on the Customer Loyalty to Sports Goods Brand, Science Journal of Education. Vol. 5, No. 3, 2017, pp. 111-114. doi: 10.11648/j.sjedu.20170503.16
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