A Theoretical Perspective of Cultural Intelligence for African Organizations in a Global Market: Leveling the Terrain for Firm Performance
Frontiers in Cognitive Psychology
Volume 2, Issue 3, September 2017, Pages: 82-88
Received: Jun. 23, 2017; Accepted: Jul. 7, 2017; Published: Aug. 10, 2017
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Vonai Chirasha, Department of Human Resource Management Faculty of Social Science, Midlands State University, Gweru, Zimbabwe
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The need to equip employees, managers and leaders with skills that help them operate in a global market has gained momentum with the African Region warming up to globalization through the establishment of Special Economic Zones and the implementation of African Union economic blue print which was built to enable Africa to achieve economic growth through empowering entrepreneurial activities and exploitation of the countries’ resources. This has seen a number of private organisations going global. Higher and Tertiary Education has also opened markets across the globe in an effort to attract students from various cultural settings. This has necessitated the need to review literature on some useful skills that may help the organisations in this ever changing environment. Cultural Intelligence is a new field of intelligence that has immense relevance to the increasingly global and diverse environment. Literature review has indicated the importance of cultural intelligence as a vital tool for organisations who deal with diverse customers, partners, competitors, and other business players. The paper highlights the types of culturally intelligence available to all organisations and their effects. Desk-top research was used to review literature from journals, internet and government publications. It is recommended that organisations acquire cultural intelligence to improve employee and firm performance on the globe.
Cultural Intelligence, Diverse Environment, Small Medium Enterprises, Firm Performance, Sustainability
To cite this article
Vonai Chirasha, A Theoretical Perspective of Cultural Intelligence for African Organizations in a Global Market: Leveling the Terrain for Firm Performance, Frontiers in Cognitive Psychology. Vol. 2, No. 3, 2017, pp. 82-88. doi: 10.11648/j.fcp.20170203.13
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