An Overview of Terry Towel Industry in Bangladesh with Swot Analysis
International Journal of Business and Economics Research
Volume 3, Issue 1, February 2014, Pages: 37-41
Received: Feb. 19, 2014; Published: Mar. 20, 2014
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Authors
Mohammad Abu Bakar Siddiquee, Faculty of Engineering, Department of Textile Engineering, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh
Abul Kashem Mohammad Ayatullah H Asif, Faculty of Engineering, Department of Textile Engineering, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh
Mahbubur Rahman, Faculty of Engineering, Department of Textile Engineering, Mawlana Bhashani Science and Technology University, Tangail, Bangladesh
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Abstract
The aim of this study was to increase the knowledge of terry products scope, products demand and supply, buyer or market of products, product range, export volume, trend and reveals other opportunities, strength, threat etc of this sector. Terry towel is one of the rapid growing and exigent sub sector of the textile sector of Bangladesh. Bath robes, hand towel, kitchen towel etc. are the products from terry in one word. Demands of these products are increasing very fast globally and also significantly day by day in the local market. Consumers pay on an average $7 for bath towel and their households in America. In last decades, the importance of this sector has been increased enormously with the incremental global demand. As Bangladesh is one of the major terry products exporting country among the terry manufacturing countries of the world, the market analysis and SWOT analysis of terry products is the demand of time for the terry manufacturer of our country. Bangladesh is the number one choice of the importers for higher quality with low price of terry product specially terry towel.
Keywords
Terry Towel, SWOT (Strength, Weakness, Opportunity, Threat), Golf Towel, Beach Towel, Bath Towel
To cite this article
Mohammad Abu Bakar Siddiquee, Abul Kashem Mohammad Ayatullah H Asif, Mahbubur Rahman, An Overview of Terry Towel Industry in Bangladesh with Swot Analysis, International Journal of Business and Economics Research. Vol. 3, No. 1, 2014, pp. 37-41. doi: 10.11648/j.ijber.20140301.15
References
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