Science Journal of Business and Management
Volume 3, Issue 1, February 2015, Pages: 24-32
Received: Jan. 20, 2015;
Accepted: Jan. 28, 2015;
Published: Feb. 3, 2015
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Adina Claudia Neamtu, Departament of Management, Marketing and Business Administrations, Constantin Brancusi University, Targu-Jiu, Romania
Liviu Neamtu, Departament of Management, Marketing and Business Administrations, Constantin Brancusi University, Targu-Jiu, Romania
The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based on the capacity of a person to know how he has to act and what he has to do in order to accomplish what he proposed, with minimum consumption of resources. The communication strategy of a corporation has to be coherent, to be a unit between internal and external communication. The close connection between communication strategy and the image of the corporation, in case they are opting for a new image, involves changes in the communication strategy. In this situation, internal communication aims that the new rules of the identity and the corporation image program to be understood, accepted and applied by all the employees and representatives of the company and that the external communication have as objective transmission of a new message to the public, a new identity, a new orientation of the organization, of its present coordinated. The image of a corporation may vary from one public segment to another; but the identity has to be consistent. The identity confers specificity, contributing by its elements to immediate recognition of an organization, at the first level of visual contact. All these are transmitted by a complex communication process, split into a logic succession, such: typification, interpretation, selection, organization, operationalization.
Adina Claudia Neamtu,
Efficient Communication in Business Strategies, Science Journal of Business and Management.
Vol. 3, No. 1,
2015, pp. 24-32.
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