Efficient Communication in Business Strategies
Science Journal of Business and Management
Volume 3, Issue 1, February 2015, Pages: 24-32
Received: Jan. 20, 2015; Accepted: Jan. 28, 2015; Published: Feb. 3, 2015
Views 2455      Downloads 146
Adina Claudia Neamtu, Departament of Management, Marketing and Business Administrations, Constantin Brancusi University, Targu-Jiu, Romania
Liviu Neamtu, Departament of Management, Marketing and Business Administrations, Constantin Brancusi University, Targu-Jiu, Romania
Article Tools
Follow on us
The organization itself can be seen as being largely a construction of communication. Communication practice is eloquence, the way to compose and expose a message, to speak in a certain order. The communication’s quality to ensure the accomplishment of objectives proposed by the communicator, is named efficiency. Communication efficiency is based on the capacity of a person to know how he has to act and what he has to do in order to accomplish what he proposed, with minimum consumption of resources. The communication strategy of a corporation has to be coherent, to be a unit between internal and external communication. The close connection between communication strategy and the image of the corporation, in case they are opting for a new image, involves changes in the communication strategy. In this situation, internal communication aims that the new rules of the identity and the corporation image program to be understood, accepted and applied by all the employees and representatives of the company and that the external communication have as objective transmission of a new message to the public, a new identity, a new orientation of the organization, of its present coordinated. The image of a corporation may vary from one public segment to another; but the identity has to be consistent. The identity confers specificity, contributing by its elements to immediate recognition of an organization, at the first level of visual contact. All these are transmitted by a complex communication process, split into a logic succession, such: typification, interpretation, selection, organization, operationalization.
Communication process, Business Communication, Communication Strategy
To cite this article
Adina Claudia Neamtu, Liviu Neamtu, Efficient Communication in Business Strategies, Science Journal of Business and Management. Vol. 3, No. 1, 2015, pp. 24-32. doi: 10.11648/j.sjbm.20150301.14
C. Bovee, J. Thill and B. Schatzman, “Business communication today” (7th ed.), Prentice Hall, Upper Saddle River, New Jersey, 2002, pp. 746.
R. Buck, “The communication of emotion”, Guilford Press, New York, 1984, pp. 387
J. DeVito, “The Interpersonal Communication Book”, (12th ed.), Pearson/Allyn and Bacon, Boston, Massachusetts, 2009, pp. 421
R. Emanuel, “The case for Fundamentals of Oral Communication.Community”, College Journal of Research and Practice, 29 (2), 2005, pp. 159-164.
J, Grunig (editor); D. Dozier, W. Ehling , L. Grunig, F. Repper and J. White, “Excellence in public relations and communication management”, Routledge, New York, 2008, pp. 701
M.E. Guffey, “Business Communication: Process and Product” (6th ed.), South-Western Cengage Learning, Mason, Ohio, 2008, pp. 690
M.E. Guffey and D. Loewy, “Essentials of Business Communication” (9th ed.), South-Western Cengage Learning, Mason, Ohio, 2012, pp. 587
M.L. Knapp and A.L. Vangelis, “Interpersonal Communication and Human Relationships” (6th Edition), Allyn and Bacon, Boston, Massachusetts, 1996, pp. 468
Ph. Kotler, “Marketing Management”, Teora Publishing, Bucharest, 1997
M. Kunczik and A. Zipfel, “Introduction into science of journalism and communication”, Publishing Comp, 1998, pp.16
L.K. Lewis, “Communicating change: Four cases of quality programs”. Journal of Business Communication, 37, 2000, pp.150-153
S.W. Littlejohn and K.A. Foss, “Theories of Human Communication”, (9th ed.), Thomson Higher Education, Belmont, California, 2008, pp. 391
K. Locker and D. Kienzler, “Business and administrative communication” (9th ed.), McGraw-Hill/Irwin, New York, 2009, pp. 749
P.E. Madlock, “The link between leadership style, communicator competence, and employee satisfaction”. Journal of Business Communication, 45, 2008, pp. 77-78.
J. Maes, T. Weldy and M. Icenogle, “A managerial perspective: Oral communication competency is most important for business students in the workplace”, The Journal of Business Communication, 31(1), 1997, pp. 78-82
K. Miller, “Communication Theories: Perspectives, Processes and Contexts”, McGraw Hill, New York, 2005, pp. 345
S.P. Morreale, L.W. Hugenberg and D.W. Worley, “The Basic Communication”, Course at U.S. Colleges and Universities in the 21stCentury: Study VII. Communication Education, 55 (4), 2006, pp.430-433.
A. Neamtu and L. Neamtu, “Communication and public relations”, Academica Brancusi, Targu-Jiu, Romania, 2009
P. Pelsmacker and P.C. Neijens, “New advertising for-mats: How persuasion knowledge affects consumer responses”. Journal of Marketing Communications, 2012, 18, pp.1-4.
Şt. Prutianu, “Communication manual’, Publishing Comp. Polirom, Iaşi, 2000, pp. 21.
V.P. Richmond, D.R. Lane and J.C. McCroskey, “Teacher immediacy and the teacher student relationship, 2006, (pp. 187-191). Boston: Pearson Education.
T. Rotaru and P. Ilut, “Sociology”, Publishing Comp. Mesagerul Cluj Napoca, 1995, pp. 67
W. Severin and J. Tankard, “Communication theories”, Addison Wesley Longman, New York, 2010, pp. 409
D. Silverman, “Relations in the field”. In Doing qualitative P.R. Smith, “Marketing Communication”, Kogan Page Limited, London, 1993, pp. 337
S. Tubbs and S. Moss, “Human communication: principles and contexts” (11th ed.), McGraw-Hill Higher Education, New York, 2002, pp. 510
M. Voicu and C Rusu, “ABC of management communication”, Publishing Comp. “Danubius”, 1998, pp. 16.
P. Watzlawick, J.B. Bavelas, D.D. Jackson and B. O'Hanlon, “Pragmatics of human communication: A study of interactional patterns, pathologies, and paradoxes”, Faber&Faber, London, 1967
J. White and L. Mazur, “Strategic communications management. Making public relations work”, Addison Wesley Publishing Company, 1995, pp. 28
P. Pelsmacker and P.C. Neijens ,New advertising for-mats: How persuasion knowledge affects consumer responses. Journal of Marketing Communications. 2012, 18:1-4.
A. Neamtu and L. Neamtu, Strategic alternative related to market demand, Analele UCB, series Economy, ISSN 1844– 7007, 6, 2014
H. Wang, J.R. Wuebker, S. Han and D.M. Ensley, Strategic alliances by venture.Capital backed firms: an empirical examination. Small Business Economics. 2012, 38(2):186-94.
U. Ozmel, D Robinson and T. Stuart, Strategic alliances, venture capital, and exit decisions in early stage high-tech firms. Journal of Financial Economics, 2013, 107(3):663-667.
R. Gulati, F. Wohlgezogen and P. Zhelyazkov, The Two Facets of Collaboration: Cooperation and Coordination in Strategic Alliances, The Academy of Management Annals. 2012, 6(1):560-76.
Science Publishing Group
1 Rockefeller Plaza,
10th and 11th Floors,
New York, NY 10020
Tel: (001)347-983-5186