A Case Study Concerning the Strategic Plan: V2020 of Chosun University
Science Journal of Business and Management
Volume 1, Issue 4, December 2013, Pages: 43-57
Received: Sep. 1, 2013; Published: Oct. 20, 2013
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Kiyoung Kim, College of Law, Chosun University, Gwang-ju, South Korea
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This paper shows a typical of strategic planning process involving a local university in the transformative society as well as quasi-privatization drive from the government. Chosun University was chosen as an object of this case study, which faces a high demand of environment and challenges. A comprehensive process often undertaken in the strategic change process was applied to this institution, and shows how it initiated the process, conducted a stakeholders analysis, identified the strategic issues and strategies in the vision for 2020 (V2020). The article shows a paradigmatic application of strategic theory and process to the higher educational institutions, and also includes some of reflections on the strategic studies as a conclusion.
Strategic Planning, Stakeholders Analysis, Strategic Issues, Adoption of Strategies, Implementation of Strategies, Monitoring and Reevaluation, Higher Educational Institution
To cite this article
Kiyoung Kim, A Case Study Concerning the Strategic Plan: V2020 of Chosun University, Science Journal of Business and Management. Vol. 1, No. 4, 2013, pp. 43-57. doi: 10.11648/j.sjbm.20130104.11
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