Users’ Perceptions on the Usage of M-commerce in Bangladesh: A SWOT Analysis
American Journal of Operations Management and Information Systems
Volume 4, Issue 3, September 2019, Pages: 87-91
Received: Jul. 28, 2019;
Accepted: Aug. 27, 2019;
Published: Sep. 10, 2019
Views 690 Downloads 128
Md. Shafiul Alam Chowdhury, Department of Computer Science & Engineering, Uttara University, Dhaka, Bangladesh
Md. Farukuzzaman Khan, Department of Computer Science & Engineering, Islamic University, Kushtia, Bangladesh
Md. Mahbub Alam, Institute of Computer Science, Bangladesh Atomic Energy Commission, Dhaka, Bangladesh
AHM Saifullah Sadi, Department of Computer Science & Engineering, Uttara University, Dhaka, Bangladesh
Mohammad Alauddin, Department of Computer Science & Engineering, Uttara University, Dhaka, Bangladesh
Follow on us
Internet is a kind of window for business platforms commonly known as e-commerce. The term electronic commerce or e-commerce is anything that involves an online transaction. In Bangladesh big, medium even small enterprises have adopted e-business platforms, has a great potentiality to evolve e-commerce. M-commerce is a new dimension of e-commerce technology. The purpose of the research is to figure out the present scenario of m-commerce in Bangladesh to take initiative that could strengthen its future. We performed user study among local people to know their experience and opinion using it. The questionnaire were formulated based on m-commerce’s strengths, weaknesses, opportunities and threats. A SWOT analysis were conducted to find realistic outcome that could be applicable to strengthen the m-commerce in Bangladesh. The secondary data is collected from Wikipedia, Ministry of Bangladesh government. The survey was conducted in different cities (Dhaka, Khulna, Rajshahi, Chittagong, Barishal, Sylhet and Rangpur) in Bangladesh. Discussions were taken place for the betterment of m-commerce as per response received from the survey and SWOT analysis result. In order to receive more realistic result the survey could be extended to more cities and local participants with different analysis method for comparison with SWOT analysis.
User Study, M-commerce, SWOT Analysis, E-business
To cite this article
Md. Shafiul Alam Chowdhury,
Md. Farukuzzaman Khan,
Md. Mahbub Alam,
AHM Saifullah Sadi,
Users’ Perceptions on the Usage of M-commerce in Bangladesh: A SWOT Analysis, American Journal of Operations Management and Information Systems.
Vol. 4, No. 3,
2019, pp. 87-91.
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/
) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Md Thohidul Karim & Xu Qi, E-commerce Development in Bangladesh, International Business Research, Canadian Center of Science and Education, vol 11, No. 11, 2018.
Md. Mohiuddin, Overview the E-Commerce in Bangladesh, IOSR Journal of Business and Management, vol 16, Issue 7, ver II, pp 01-06, July-2014.
Md. Shafiqul Islam, e-Commerce in Bangladesh: Growth and Challenges, IOSR Journal of Business and Management, vol 20, Issue 3, ver 5, pp 10-15, March-2018.
Government of the people’s republic of Bangladesh, http://data.gov.bd/group/technology, 2016.
Highlights of telecom subscription data, December-2018.
Mobile phone subscribers in Bangladesh, Bangladesh Telecommunication Regulatory Commission, November-2018.
Census archived from PCOPK, April-2018.
IFC helps improve retail payment system in Vietnam, Vovnews. Vn., October-2013.
Statistics, Trc. gov. lk. December-2018.
http://www.nta.gov.np/old/en/mis-reports-en.html, NTA_MIS_128, 2018.
Communications Authority of Maldives, www.cam.gov.mv, July-2017.
List of countries by number of mobile phones in use, https://en.wikipedia.org/wiki/, April-2019.
Chermack, Thomas J & Bernadette K. Kasshanna, "The Use of and Misuse of SWOT analysis and implications for HRD professionals", Human Resource Development International 10 (4): 383–399, December 2007.
Community Toolbox: Section 14. SWOT analysis, 02-22-2014.
Westhues, Anne, Jean Lafrance & Glen Schmidt, "A SWOT analysis of social work education in Canada", Social Work Education: The International Journal. 20 (1): 35–56, 2001.