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The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State
American Journal of Operations Management and Information Systems
Volume 3, Issue 1, March 2018, Pages: 1-5
Received: Aug. 23, 2017; Accepted: Sep. 23, 2017; Published: Feb. 24, 2018
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Authors
Aina Oluwatunmise Sunday, Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Muhammed Tukur Bappah, Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Ibrahim Isiaka, Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Musa Inuwa Arab, Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Gadzama Ndacimari Salihu, Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
Hassan Basirat, Department of Agricultural Extension and Management, Federal College of Horticulture, Dadin-Kowa, Gombe, Nigeria
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Abstract
As the world is drifting into globalization with attendant competition coupled with rise in income of consumers, providers of goods and services are becoming extremely conscious of what goods and services they produce or render tomeet and satisfy the ever sophisticated and differentiated consumer’s needs. The study examined the determinants of consumers’ preference for value added groundnut in Esan West Local Government Area of Edo State. The objectives were to determine the socio-economic characteristics of the respondents examine the determinants of consumers’ preference for value added groundnut and identify the different form of value addition in groundnut marketing. Multistage sampling technique was employed in data collection, a total of 76 respondents were selected. Descriptive statistics involving tables, frequency, percentage and mean were used for analysis of the data collected. The result indicates that that majority of the respondents were female (69.7%), between the age of 20–29 years old, had formal education (98.7%) with household size of less than5 members (48.7%). Fried and bottled groundnut (mean=3.28), fried and peeled groundnut (mean=2.92) and boiled groundnut (mean=2.83) were frequently consumed by the respondents. Important factors influence groundnut preferred were taste (mean=2.91), ability to store for long (mean=2.53), price (mean=2.30) and quality (mean=2.24). The major constraints associated with consumers’ preference for value added groundnut were found to be; inadequate capital, lack of storage facilities, and health issues. It was recommended that modern storage facilities be provided for groundnut marketers and groundnut should be fortified with vitamins to encourage increased patronage.
Keywords
Determinants, Consumers, Preference, Value, Groundnut
To cite this article
Aina Oluwatunmise Sunday, Muhammed Tukur Bappah, Ibrahim Isiaka, Musa Inuwa Arab, Gadzama Ndacimari Salihu, Hassan Basirat, The Determinants of Consumers’ Preference for Value Added Groundnut in Esan West Local Government Area of Edo State, American Journal of Operations Management and Information Systems. Vol. 3, No. 1, 2018, pp. 1-5. doi: 10.11648/j.ajomis.20180301.11
Copyright
Copyright © 2018 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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